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Scenario:
 

 

The board of directors of your soft drink company has just listened to the projected sales report from the marketing department—and it’s not good. Your two main competitors have been outselling you over the last seven months. Something has to be done and soon.

 

The task of coming up with a new soft drink has been turned over to your Research and Development

(R&D) department.The new drink is ready for production and distribution; all you need

is an exciting name and design for the can.

 

 

Assignment:

 

• You may work by yourself or with one other person on this assignment.

 

How to choose the right colors for your brand

Great Use of Color in Branding

How much does color define a logo?

Color in Marketing and Branding

 

Materials: Prototype Can

 

Create label in Photoshop- Paper set up 3.5 x 7.5

• logo

• name of product

• colored background

• nutrition label

• bar code

• one empty soda can

 

Create a Poster in Photoshop:

 

( Paper size in Photoshop should be set at 8.5 X 11, or 11 x 8.5 resolution 300)

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Think of an exciting name for your new soft drink.

• Create an "eye-catching” slogan and design for the poster.

Remember Visual impact (how attractive and appealing your design looks)

will influence first time buyers.

• The design, should include all of the following:

• picture of a can modified by you

• One of the following discussed in class- holiday, important event, celebrity, friends and family events

• slogan

• background that relates to product in some way

• font that is consistent-(too much color is distracting)

 

 

Presentation:

A 2 to 3 minute oral presentation of your product. Include the following information.

• Explain what shapes and colors seem to be the most eye catching.

• Explain how and why you chose this design for your soda.

• Develop a sales slogan for your soda

• Printed Photoshop poster of can and slogan

• Finished label should be taped around an empty soda can. (apply to can)